Privacy Policy
Effective 5 June 2026 · Last updated 30 July 2026
MarkLift is built so that your documents never leave your phone. This policy explains, in plain terms, what that means.
What we collect
There is no account and no sign-in, and your documents and their contents are never collected, uploaded, or seen by us, and that part is unconditional. Three things do involve the network, each described in its own section below: the optional rewarded ad (Google), anonymous usage and crash diagnostics that you can switch off, and promos for our own apps.
Analytics and crash diagnostics (optional)
MarkLift can report anonymous usage and crash diagnostics through Google Analytics for Firebase and Firebase Crashlytics, so we can see which features are used and fix crashes we would otherwise never hear about. This covers events like a conversion finishing, which output format was produced, and whether on-device cleanup ran. It never includes your documents, their contents, their file names, or anything you converted. No advertising identifier is used for analytics, and nothing is tracked across other apps.
You can turn this off at any time in the app under Settings → Privacy → “Share anonymous usage data”. The switch is shown to everyone, including people who bought the unlock.
Both analytics and crash reporting ship disabled and are only enabled once we know your region and, where it applies, your consent. In the EEA, the UK and Switzerland neither is enabled unless you have given consent through the Google consent form (IAB TCF Purpose 1); outside those regions they run unless you switch them off. Legal basis (GDPR): your consent (Art. 6(1)(a)), withdrawable at any time through the switch above or “Manage privacy choices”.
Promos for our other apps
Free users may see a small promotion for another of our own apps on the screen shown after a conversion, labelled “Ad · Embay”. These are first-party: which promo to show is decided on your device, no advertising network is involved, no advertising identifier is used, and nothing about you is sent anywhere to select or display one. Tapping one opens that app's App Store page. Buying the one-time unlock removes them, along with the rewarded ads.
Rewarded ads (optional)
Free users who are over their daily conversion limit can choose to watch a short rewarded ad, served by Google AdMob, to earn one extra conversion. The Google Mobile Ads SDK is only started, and Apple's App Tracking Transparency (ATT) permission only requested, the first time you explicitly choose to watch an ad — if you never opt in, no ad-network activity ever occurs. If you allow tracking, AdMob may use your device's advertising identifier (IDFA) to personalize the ad; if you decline, the ad still shows but without IDFA-based personalization. AdMob also collects standard ad-delivery signals (device type, ad interactions) to serve and measure the ad. This data goes directly from your device to Google and is never seen by us. See Google's privacy policy.
Legal basis (GDPR): your consent, given through the ATT prompt when you choose to watch an ad (Art. 6(1)(a)). You can change your ATT choice at any time in iOS Settings → Privacy & Security → Tracking → MarkLift, or avoid ads entirely by using the one-time unlock described below.
How your documents are handled
Every conversion runs entirely on your device using Apple frameworks. The files you convert, the markdown that is produced, and your conversion history are stored only on your device. We operate no servers and never receive your content.
On-device cleanup
The optional cleanup feature uses Apple Intelligence, which runs on your device. Your text is not sent to us or to any third party for processing.
Web page conversion
If you ask MarkLift to convert a web page from a link, your device fetches that page directly from the website you provided, exactly as a browser would. We are not involved in that request and do not see it.
Purchases
The optional one-time unlock is processed by Apple through the App Store. Apple handles payment; we never see your payment details. Apple's handling of that transaction is covered by Apple's own privacy policy.
Legal bases, recipients, and transfers
Where the GDPR applies: converting your documents is what is needed to provide the app itself (performance of a contract, Art. 6(1)(b)), and it happens entirely on your device. The rewarded ad above is served on the basis of your consent (Art. 6(1)(a)), given through the ATT prompt; analytics and crash diagnostics likewise rest on your consent (Art. 6(1)(a)), given through the Google consent form and withdrawable in Settings. The two third parties involved are Apple (App Store distribution and StoreKit payments), acting under Apple's privacy policy, and Google (AdMob if you choose to watch a rewarded ad; Firebase Analytics and Crashlytics if you leave diagnostics on), acting under Google's privacy policy. Promos for our own apps involve no third party at all: they are selected on your device. We receive no personal data ourselves, so we transfer none internationally; Apple and Google process data in the United States and elsewhere under their own transfer safeguards (the EU–US Data Privacy Framework and/or Standard Contractual Clauses). We carry out no automated decision-making or profiling within the meaning of Article 22 GDPR. We obtain no data from third-party sources. Providing personal data is never required to use MarkLift.
Retention
We retain nothing ourselves, because we receive nothing. Your documents, converted markdown, and history stay on your device until you delete them or delete the app. Ad-delivery data collected by Google, if you choose to watch a rewarded ad, and any analytics or crash diagnostics you have left enabled, are retained under Google's own policies.
Your rights
Where the GDPR or similar laws apply, you have the right to access, rectify, and erase your personal data; to restrict or object to its processing; to data portability; and to withdraw consent at any time. Because we hold no personal data, in practice there is nothing for us to disclose, correct, or delete — but you can always email support@embay.dev and we will respond. You also have the right to lodge a complaint with a supervisory authority — in the EU/EEA your local data protection authority (see the EDPB member list); in the UK the Information Commissioner's Office.
Children
MarkLift does not knowingly collect data from anyone, including children. The rewarded ad is opt-in and never shown automatically, and the one-time unlock removes it entirely if you'd prefer not to use it.
Changes
If this policy changes, the updated version will appear on this page with a new date, and material changes will be flagged before taking effect.
Contact
MarkLift is published by Embay, LLC, a limited liability company registered in Florida, United States (7901 4th St N, Ste 300, St. Petersburg, FL 33702). For the purposes of the EU and UK GDPR, Embay, LLC is the data controller. We have not appointed a Data Protection Officer, and given the scale and nature of our processing we are not required to.
Questions about privacy: support@embay.dev.